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About us

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We are a complete premium Canadian baby and child care solution launched in Canada in June 2005

We provide all the best essentials moms trust to care for their kids

Our comprehensive assortment simplifies the decision selection for parents

Our products gives parents the assurance that they are making the smart choice

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simply kids brandsimply kids brand

The SIMPLY KIDS® brand was built on the same values parents hold for their kids

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Innocent

We’re community minded, we’re the best value and we’re mindful of child labour laws

Playful

We’re inviting and engaging to kids and we keep things simple and fun for mom

Healthy and safe

We’re looking out for our children, we have their well being in mind

Intelligent

Smart products that evolve with the times and teach our children as they grow

Innovative

We’re never content to stand still, we’re always developing

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